About The Beauty Disruptor
Titilayo Asmara, Founder
Titilayo Asmara has worked behind the scenes in the beauty industry since 2007; Mainly in the areas of product formulation, packaging design, beauty branding and market research. She came to the decision to start a blog in 2021 after working on a research project, and studying how beauty brands market across different social media platforms. During her research she quickly discovered how the beauty industry was instilling fear in the younger generation, and that older women were being pushed out of the beauty space. The lack of representation of older women and fear based marketing tactics inspired her to create this blog.
Seeing things from a different vantage point, Titilayo hopes that this blog will serve as a catalyst for change, start positive dialogues, celebrate and also empower women; As well as welcome women on the verge of entering the forty plus category.